New Business Resource: Simmons Choices 3

April 4, 2007 at 7:49 pm | Posted in databases, new resources | Comments Off on New Business Resource: Simmons Choices 3

Galvin Library announces the acquisition of Simmons Choices 3, a marketing and product research resource. Drawing on data from the National Consumer Survey (NCS) produced by the Simmons Market Research Bureau — which includes demographic and psychographic data from a nationwide survey on the buying and media habits of the American public — Choices is used to develop consumer profiles of selected brands and products, and to provide information on consumer media preferences. Use Choices to move forward on your marketing or product development project using detailed consumer profiles that take into account 600 lifestyle characteristics. The Simmons NCS Study provides information gathered on over 8,000 brands in 460 product categories that drive more than 90% of US consumer spending. With Simmons Choices 3, you can combine consumer characteristics and categories to explore consumers’ behavior and decision-making processes.

To use Simmons Choices, just stop by the Circulation Desk on the lower level and ask for one of the laptops that contains the Simmons Program. Accompanying print material is kept in the Reserve collection. Having trouble? Reference Librarians can assist, just ask.

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